Expect the new, different and, well, unexpected at the Orlando Regional Chamber of Commerce’s B.I.G. Summit.

This is big … really BIG!

The B.I.G. Summit (Business Innovation & Growth) is breaking all the rules. What comes to mind when you think of today’s creative workforce?  Blue jeans, T-shirts, flip-flops and tattoos? Facebook, Twitter, texting and YouTube?

It’s a whole new world out there, and change is the name of the game. Entrepreneurs and emerging businesses are defining the future. Passion, flexibility and focus are driving business today.

Business decisions are no longer based on “A little dab’l do ya” or “Where’s the beef?” or “You’re in good hands” or your membership in the Pepsi Generation. Gen Xers know that “If it fits, it ships!” and “Think outside the bun,” along with same-day delivery and no interest for 24 months.

At The B.I.G. Summit, you’ll have the opportunity to better understand expectations, buying decisions and quirks about the way messages are communicated. You’ll hear from entrepreneurial practitioners about driving products to market. You’ll discover economic gardening tools that can work for you. A fast-paced roundtable of experts will discuss the myths and realities of money for growth and ways to take your business to the next level.

Host sponsors Tony Jenkins, market president for Blue Cross Blue Shield of Florida, and Gary J. Earl, president/CEO of Workforce Central Florida, represent two industries that are at the center of the economic challenges facing business owners and workers today.

“We believe that we must look at our business sector through a new prism,” says Jenkins.

“The creativity and innovation that entrepreneurs and emerging businesses bring to our economy throughout the Central Florida region can be utilized to energize more traditional business models, bringing the business sector out of the recession with vitality and the hope of future possibilities,” says Earl.

Times have changed. And here’s a promise by Leslie Hielema, president of the Orlando Regional Chamber of Commerce: “By the time The B.I.G. Summit ends, you will know for sure that we are not your father’s chamber anymore.”

B.I.G. Summit

Thursday, November 19

Hilton Orlando, 6001 Destination Parkway, Orlando

More information: www.orlando.org/big.